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电商平台商品数据分析实操指南之获取淘宝商品数据API

admin admin 发表于2025-11-13 14:54:35 浏览82 评论0

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企业或商家可通过 API 批量获取竞品的商品信息,包括价格波动、促销活动、规格配置、销量变化等,分析竞品的市场策略、定价逻辑和用户偏好,从而优化自身商品的定价、选品和营销方案。

例如:某服装品牌通过 API 监控同类店铺的热销款式、面料描述和用户评价关键词,调整自身设计和详情页话术。

taobao.item_get_pro 获取淘宝商品详情数据

公共参数-点此可获取免费测试淘宝API

名称类型必须描述
keyString调用key(必须以GET方式拼接在URL中)
secretString调用密钥
api_nameStringAPI接口名称(包括在请求地址中)[item_search,item_get,item_search_shop等]
cacheString[yes,no]默认yes,将调用缓存的数据,速度比较快
result_typeString[json,jsonu,xml,serialize,var_export]返回数据格式,默认为json,jsonu输出的内容中文可以直接阅读
langString[cn,en,ru]翻译语言,默认cn简体中文
versionStringAPI版本

请求参数

请求参数:num_iid=841661330613
参数说明:num_iid:淘宝商品ID

is_promotion:是否获取取促销价

响应示例(json数据):

Result Object:
{
	"item": {
		"num_iid": "841661330613",
		"title": "凡客诚品阔腿牛仔裤男士2025秋冬新款宽松直筒美式加绒休闲长裤子",
		"desc_short": "",
		"price": "79.00",
		"total_price": 0,
		"suggestive_price": 0,
		"orginal_price": "79.00",
		"nick": "凡客潮牌专柜正品男装品牌店",
		"num": 21600,
		"min_num": 0,
		"detail_url": "https://item.taobao.com/item.htm?id=841661330613",
		"pic_url": "//img.alicdn.com/imgextra/i4/2006772972/O1CN01Ly8n7H1XpECc771Mq_!!4611686018427383020-0-item_pic.jpg",
		"brand": "Vancl/凡客诚品",
		"brandId": null,
		"rootCatId": null,
		"cid": "50010167",
		"crumbs": [],
		"created_time": "",
		"modified_time": "",
		"delist_time": "",
		"desc": "<div style=\"width: 750.0px;height: auto;overflow: hidden;\"><div style=\"width: 750.0px;height: auto;overflow: hidden;\"><img style=\"display: block;width: 100.0%;\" src=\"https://img.alicdn.com/imgextra/i1/2006772972/O1CN014kJ2eM1XpECO350tG_!!2006772972.jpg\"><img style=\"display: block;width: 100.0%;\" src=\"https://img.alicdn.com/imgextra/i4/2006772972/O1CN01mVFWze1XpECILc7TL_!!2006772972.jpg\"><img style=\"display: block;width: 100.0%;\" src=\"https://img.alicdn.com/imgextra/i3/2006772972/O1CN01CKZw0Y1XpECOu1aYP_!!2006772972.jpg\"><img style=\"display: block;width: 100.0%;\" src=\"https://img.alicdn.com/imgextra/i4/2006772972/O1CN01ZSoiC71XpECN9ELjg_!!2006772972.jpg\"><img style=\"display: block;width: 100.0%;\" src=\"https://img.alicdn.com/imgextra/i1/2006772972/O1CN01LOmQn61XpECO9tmoW_!!2006772972.jpg\"><img style=\"display: block;width: 100.0%;\" src=\"https://img.alicdn.com/imgextra/i4/2006772972/O1CN01jnJuRH1XpECNvyM1R_!!2006772972.jpg\"><img style=\"display: block;width: 100.0%;\" src=\"https://img.alicdn.com/imgextra/i2/2006772972/O1CN01xkfeMi1XpECP7CorC_!!2006772972.jpg\"><img style=\"display: block;width: 100.0%;\" src=\"https://img.alicdn.com/imgextra/i4/2006772972/O1CN01E6mw7V1XpECNki15j_!!2006772972.jpg\"><img style=\"display: block;width: 100.0%;\" src=\"https://img.alicdn.com/imgextra/i1/2006772972/O1CN01XXvcSE1XpECOZn2dR_!!2006772972.jpg\"><img style=\"display: block;width: 100.0%;\" src=\"https://img.alicdn.com/imgextra/i1/2006772972/O1CN01jaLEbg1XpECNvyDij_!!2006772972.jpg\"><img style=\"display: block;width: 100.0%;\" src=\"https://img.alicdn.com/imgextra/i1/2006772972/O1CN018aQ4xY1XpECOVKMwA_!!2006772972.jpg\"><img style=\"display: block;width: 100.0%;\" src=\"https://img.alicdn.com/imgextra/i2/2006772972/O1CN01S7enZL1XpECNdpWOp_!!2006772972.jpg\"><img style=\"display: block;width: 100.0%;\" src=\"https://img.alicdn.com/imgextra/i4/2006772972/O1CN01tlZGG11XpECO359DK_!!2006772972.jpg\"><img style=\"display: block;width: 100.0%;\" src=\"https://img.alicdn.com/imgextra/i2/2006772972/O1CN01euPNjq1XpECNdqOQY_!!2006772972.jpg\"><img style=\"display: block;width: 100.0%;\" src=\"https://img.alicdn.com/imgextra/i4/2006772972/O1CN01w1OwLf1XpECP7EpZJ_!!2006772972.jpg\"><img style=\"display: block;width: 100.0%;\" src=\"https://img.alicdn.com/imgextra/i2/2006772972/O1CN01wP6XsQ1XpECMjF7Lz_!!2006772972.jpg\"><img style=\"display: block;width: 100.0%;\" src=\"https://img.alicdn.com/imgextra/i4/2006772972/O1CN01ESBSs61XpECNdp7Rs_!!2006772972.jpg\"><img style=\"display: block;width: 100.0%;\" src=\"https://img.alicdn.com/imgextra/i1/2006772972/O1CN01Tw7GCa1XpECO9syvV_!!2006772972.jpg\"><img style=\"display: block;width: 100.0%;\" src=\"https://img.alicdn.com/imgextra/i2/2006772972/O1CN01Fszw1I1XpECO34kGT_!!2006772972.jpg\"><img style=\"display: block;width: 100.0%;\" src=\"https://img.alicdn.com/imgextra/i1/2006772972/O1CN01wLq5iN1XpECMjHbCH_!!2006772972.jpg\"><img style=\"display: block;width: 100.0%;\" src=\"https://img.alicdn.com/imgextra/i1/2006772972/O1CN01AlpoY01XpECN9CXTe_!!2006772972.jpg\"></div></div>",
		"desc_img": [
			"https://img.alicdn.com/imgextra/i1/2006772972/O1CN014kJ2eM1XpECO350tG_!!2006772972.jpg",
			"https://img.alicdn.com/imgextra/i4/2006772972/O1CN01mVFWze1XpECILc7TL_!!2006772972.jpg",
			"https://img.alicdn.com/imgextra/i3/2006772972/O1CN01CKZw0Y1XpECOu1aYP_!!2006772972.jpg",
			"https://img.alicdn.com/imgextra/i4/2006772972/O1CN01ZSoiC71XpECN9ELjg_!!2006772972.jpg",
			"https://img.alicdn.com/imgextra/i1/2006772972/O1CN01LOmQn61XpECO9tmoW_!!2006772972.jpg",
			"https://img.alicdn.com/imgextra/i4/2006772972/O1CN01jnJuRH1XpECNvyM1R_!!2006772972.jpg",
			"https://img.alicdn.com/imgextra/i2/2006772972/O1CN01xkfeMi1XpECP7CorC_!!2006772972.jpg",
			"https://img.alicdn.com/imgextra/i4/2006772972/O1CN01E6mw7V1XpECNki15j_!!2006772972.jpg",
			"https://img.alicdn.com/imgextra/i1/2006772972/O1CN01XXvcSE1XpECOZn2dR_!!2006772972.jpg",
			"https://img.alicdn.com/imgextra/i1/2006772972/O1CN01jaLEbg1XpECNvyDij_!!2006772972.jpg",
			"https://img.alicdn.com/imgextra/i1/2006772972/O1CN018aQ4xY1XpECOVKMwA_!!2006772972.jpg",
			"https://img.alicdn.com/imgextra/i2/2006772972/O1CN01S7enZL1XpECNdpWOp_!!2006772972.jpg",
			"https://img.alicdn.com/imgextra/i4/2006772972/O1CN01tlZGG11XpECO359DK_!!2006772972.jpg",
			"https://img.alicdn.com/imgextra/i2/2006772972/O1CN01euPNjq1XpECNdqOQY_!!2006772972.jpg",
			"https://img.alicdn.com/imgextra/i4/2006772972/O1CN01w1OwLf1XpECP7EpZJ_!!2006772972.jpg",
			"https://img.alicdn.com/imgextra/i2/2006772972/O1CN01wP6XsQ1XpECMjF7Lz_!!2006772972.jpg",
			"https://img.alicdn.com/imgextra/i4/2006772972/O1CN01ESBSs61XpECNdp7Rs_!!2006772972.jpg",
			"https://img.alicdn.com/imgextra/i1/2006772972/O1CN01Tw7GCa1XpECO9syvV_!!2006772972.jpg",
			"https://img.alicdn.com/imgextra/i2/2006772972/O1CN01Fszw1I1XpECO34kGT_!!2006772972.jpg",
			"https://img.alicdn.com/imgextra/i1/2006772972/O1CN01wLq5iN1XpECMjHbCH_!!2006772972.jpg",
			"https://img.alicdn.com/imgextra/i1/2006772972/O1CN01AlpoY01XpECN9CXTe_!!2006772972.jpg"
		],
		"item_imgs": [
			{
				"url": "//img.alicdn.com/imgextra/i4/2006772972/O1CN01Ly8n7H1XpECc771Mq_!!4611686018427383020-0-item_pic.jpg"
			},
			{
				"url": "//img.alicdn.com/imgextra/i1/2006772972/O1CN01iDzNKZ1XpECcbRjgN_!!2006772972.jpg"
			},
			{
				"url": "//img.alicdn.com/imgextra/i4/2006772972/O1CN016L5j871XpECdJP4Fx_!!2006772972.jpg"
			},
			{
				"url": "//img.alicdn.com/imgextra/i4/2006772972/O1CN01r8imUZ1XpECcxKRpS_!!2006772972.jpg"
			},
			{
				"url": "//img.alicdn.com/imgextra/i4/2006772972/O1CN01eMhp7g1XpECcxG5We_!!2006772972.jpg"
			}
		],
		"item_weight": "",
		"item_size": "",
		"location": "广东广州",
		"post_fee": null,
		"express_fee": null,
		"ems_fee": "",
		"shipping_to": "",
		"has_discount": "",
		"video": {
			"url": ""
		},
		"is_virtual": "",
		"sample_id": "",
		"is_promotion": "",
		"props_name": "20518:662626359:尺码:28;20518:662626360:尺码:29;20518:444706729:尺码:30;20518:662626362:尺码:31;20518:73406764:尺码:32;20518:662626364:尺码:33;20518:147478970:尺码:34;20518:59280855:尺码:36;20518:103189693:尺码:38;1627207:27011904533:颜色:6843复古蓝 常规;1627207:30421087827:颜色:6843水泥灰 常规;1627207:24481936712:颜色:6834怀旧蓝 常规;1627207:28966197061:颜色:6834黑灰色 常规;1627207:27011947333:颜色:6846复古蓝 常规;1627207:28571849485:颜色:6846水泥灰 常规;1627207:34356215565:颜色:6843复古蓝加绒;1627207:34356215566:颜色:6843水泥灰加绒;1627207:27816866297:颜色:6834怀旧蓝加绒;1627207:28893659479:颜色:6834黑灰色加绒;1627207:27816866296:颜色:6846复古蓝加绒;1627207:28564923042:颜色:6846水泥灰加绒",
		"prop_imgs": {
			"prop_img": [
				{
					"properties": "1627207:27011904533",
					"url": "http://img.alicdn.com/imgextra/i1/2006772972/O1CN01nKNTIL1XpECc8NZLq_!!2006772972.png"
				},
				{
					"properties": "1627207:30421087827",
					"url": "http://img.alicdn.com/imgextra/i1/2006772972/O1CN01RFjbAM1XpECc8Q7LB_!!2006772972.png"
				},
				{
					"properties": "1627207:24481936712",
					"url": "http://img.alicdn.com/imgextra/i1/2006772972/O1CN01h4fqIc1XpECcYPomk_!!2006772972.png"
				},
				{
					"properties": "1627207:28966197061",
					"url": "http://img.alicdn.com/imgextra/i3/2006772972/O1CN01u0FZie1XpECdVmotg_!!2006772972.png"
				},
				{
					"properties": "1627207:27011947333",
					"url": "http://img.alicdn.com/imgextra/i3/2006772972/O1CN01NHlfNy1XpECcyWAFZ_!!2006772972.png"
				},
				{
					"properties": "1627207:28571849485",
					"url": "http://img.alicdn.com/imgextra/i3/2006772972/O1CN01t5XWNZ1XpECbFMdyB_!!2006772972.png"
				},
				{
					"properties": "1627207:34356215565",
					"url": "http://img.alicdn.com/imgextra/i1/2006772972/O1CN01unhRt51XpECbfvBYZ_!!2006772972.png"
				},
				{
					"properties": "1627207:34356215566",
					"url": "http://img.alicdn.com/imgextra/i3/2006772972/O1CN01QVloKE1XpECcQjtNp_!!2006772972.png"
				},
				{
					"properties": "1627207:27816866297",
					"url": "http://img.alicdn.com/imgextra/i2/2006772972/O1CN01V3vvwc1XpECc8NZNM_!!2006772972.png"
				},
				{
					"properties": "1627207:28893659479",
					"url": "http://img.alicdn.com/imgextra/i4/2006772972/O1CN01CaAMdE1XpECWw9HfQ_!!2006772972.png"
				},
				{
					"properties": "1627207:27816866296",
					"url": "http://img.alicdn.com/imgextra/i1/2006772972/O1CN01eSmiDN1XpECcYPPog_!!2006772972.png"
				},
				{
					"properties": "1627207:28564923042",
					"url": "http://img.alicdn.com/imgextra/i1/2006772972/O1CN01MmlFOa1XpECcyWENq_!!2006772972.png"
				}
			]
		},
		"property_alias": "",
		"props": [
			{
				"name": "品牌",
				"value": "Vancl/凡客诚品"
			},
			{
				"name": "款式细节",
				"value": "五袋款,立体剪裁"
			},
			{
				"name": "腰型",
				"value": "中腰"
			},
			{
				"name": "工艺",
				"value": "水洗"
			},
			{
				"name": "吊牌价",
				"value": "299元"
			},
			{
				"name": "尺码",
				"value": "28,29,38,34,33,36,31,30,32"
			},
			{
				"name": "面料",
				"value": "牛仔布"
			},
			{
				"name": "基础风格",
				"value": "青春流行"
			},
			{
				"name": "是否商场同款",
				"value": "否"
			},
			{
				"name": "适用人群",
				"value": "男士,青年"
			},
			{
				"name": "裤门襟",
				"value": "拉链"
			},
			{
				"name": "适用场景",
				"value": "休闲"
			},
			{
				"name": "材质成分",
				"value": "棉83.1% 粘胶纤维(粘纤)10.8% 聚酯纤维6.1%"
			},
			{
				"name": "适用季节",
				"value": "秋季"
			},
			{
				"name": "功能",
				"value": "耐磨"
			},
			{
				"name": "裤脚口款式",
				"value": "直筒"
			},
			{
				"name": "款式版型",
				"value": "宽松直筒"
			},
			{
				"name": "版型",
				"value": "宽松"
			},
			{
				"name": "上市年份季节",
				"value": "2025年秋季"
			},
			{
				"name": "产地",
				"value": "中国"
			},
			{
				"name": "弹力等级",
				"value": "微弹"
			},
			{
				"name": "风格",
				"value": "美式"
			},
			{
				"name": "洗水工艺",
				"value": "水洗"
			},
			{
				"name": "颜色",
				"value": "6843复古蓝,6843水泥灰,6834怀旧蓝,6834黑灰色,6846复古蓝,6846水泥灰,6843复古蓝加绒,6843水泥灰加绒,6834怀旧蓝加绒,6834黑灰色加绒,6846复古蓝加绒,6846水泥灰加绒"
			}
		],
		"total_sold": "200+",
		"skus": {
			"sku": [
				{
					"price": 79,
					"total_price": 0,
					"orginal_price": 199,
					"properties": "20518:662626362;1627207:27011904533",
					"properties_name": "20518:662626362:尺码:31;1627207:27011904533:颜色:6843复古蓝 常规",
					"quantity": "200",
					"sku_id": 5779540066558
				},
				{
					"price": 79,
					"total_price": 0,
					"orginal_price": 199,
					"properties": "20518:444706729;1627207:27011904533",
					"properties_name": "20518:444706729:尺码:30;1627207:27011904533:颜色:6843复古蓝 常规",
					"quantity": "200",
					"sku_id": 5779540066557
				},
				{
					"price": 79,
					"total_price": 0,
					"orginal_price": 199,
					"properties": "20518:73406764;1627207:27011904533",
					"properties_name": "20518:73406764:尺码:32;1627207:27011904533:颜色:6843复古蓝 常规",
					"quantity": "200",
					"sku_id": 5779540066559
				},
				{
					"price": 79,
					"total_price": 0,
					"orginal_price": 199,
					"properties": "20518:662626360;1627207:27011904533",
					"properties_name": "20518:662626360:尺码:29;1627207:27011904533:颜色:6843复古蓝 常规",
					"quantity": "200",
					"sku_id": 5779540066556
				},
				{
					"price": 79,
					"total_price": 0,
					"orginal_price": 199,
					"properties": "20518:662626359;1627207:27011904533",
					"properties_name": "20518:662626359:尺码:28;1627207:27011904533:颜色:6843复古蓝 常规",
					"quantity": "200",
					"sku_id": 5779540066555
				},
				{
					"price": 79,
					"total_price": 0,
					"orginal_price": 199,
					"properties": "20518:662626364;1627207:30421087827",
					"properties_name": "20518:662626364:尺码:33;1627207:30421087827:颜色:6843水泥灰 常规",
					"quantity": "200",
					"sku_id": 5779540066569
				},
				{
					"price": 79,
					"total_price": 0,
					"orginal_price": 199,
					"properties": "20518:444706729;1627207:28571849485",
					"properties_name": "20518:444706729:尺码:30;1627207:28571849485:颜色:6846水泥灰 常规",
					"quantity": "200",
					"sku_id": 5779540066602
				},
				{
					"price": 79,
					"total_price": 0,
					"orginal_price": 199,
					"properties": "20518:73406764;1627207:30421087827",
					"properties_name": "20518:73406764:尺码:32;1627207:30421087827:颜色:6843水泥灰 常规",
					"quantity": "200",
					"sku_id": 5779540066568
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